An Australian-born Marketing & Communications professional specialising in Social Media Management, Brand Design and Copywriting
Blended
A cold-pressed juice and smoothie brand made for people on the go. They aim to make easy and tasty 'healthy' drinks for people with busy lives.
Main Disciplines
Logo Design
Print Label
Contrasting labels-to-flavour colour were used to stand out against competing brands whose labels are generally white, black or matching the colour of the juice flavour.
The combination of the bold colour palette and the custom typography shaped to resemble fruit knives and reflecting the spinning of a blender, reinforce the freshness of the brand's juices and smoothie products.
Maddy Bourke
Illustrations
JJ Jordan
Photography
Marketing collateral was developed to convey the key values and benefits of the brand as a fast and fresh, delicious and nutritious option for those who are time-pressed.