An Australian-born Marketing & Communications professional specialising in Social Media Management, Brand Design and Copywriting
The Rug Club
A business creating colourful and fun handmade tufted rugs. They would love for others to use their products to express themselves in the comfort of their own home, bringing a smile to their faces.
Main Disciplines
Logo Design
Social Media
Manipulation of an otherwise quite simple typography allowed for the colour and pattern to be the hero of the branding whilst still subtly nodding to the 'shaggy' element of the handmade rugs.
Bright colours and fun patterns were chosen in line with the brief and the products that are offered by the brand. Simply by adding an exclamation mark to the name and using it as the logo mark, we were able to achieve the sense of excitement and self-expression that the brand wished to convey and allow for amongst its customers.
