An Australian-born Marketing & Communications professional specialising in Social Media Management, Brand Design and Copywriting
Patsy's Pies
A Shameless-inspired diner with a full breakfast, lunch and dinner menu that wants to cater to all ages and transforms into a speakeasy at night.
Main Disciplines
Logo Design
Print Menu
Social Media
The logo mark can be interpreted as the lattice pattern made by the pastry on top of a pie, acknowledging the core business of Patsy's diner serving up their iconic pies.
Alternatively, it also mimics a burlesque performer wearing a feather costume/the lights shining down on a musical performer, encapsulating the speakeasy concept of the diner.
Much of this re-branding was inspired by the stunning Art Deco style that graced the interior design scene in the 1920s when Patsy’s was established.
As such, elements such as the repeating logo mark and the diamond lines reflect the vintage headpieces worn by women at parties such as those at speakeasies.
Maddy Bourke
Illustrations